Snapchat only allows users whose friends are friends to view most of its content.
Switching to a public profile, however, will make your content easily observable by all Snapchat users.
Throughout this tutorial, you will learn how to make a public profile on Snapchat and why it can benefit your personal brand.
Which Criteria Apply To a Public Profile On Snapchat?
- User must be 18 years old or older.
- Account must have been open for at least 24 hours
- Must have at least one bi-directional friend (both of you must be friends)
- Must adhere to Snapchat community guidelines
Why Use Snapchat Public Profiles?
Your profile will be exposed to a greater audience if you make it public. If you create a public profile, all the stories and content you post will be discovered by others, regardless of whether they are friends. You can make your content public if you are interested in gaining more followers or getting more views.
You have access to different Snapchat features when you have a public Snapchat account. The ability to subscribe to your profile is now available to other users instead of adding you as a friend. Additionally, you may also choose to display how many subscribers you currently have.
However, you will still have the option to share your stories directly with your friends. It is still possible to share more private information with a select group of users if you wish.
Members can view past content and information on your profile. There are options for adding a profile picture, a bio, a location, lenses, and even saved stories.
Therefore, your subscribers will be able to interact with your content even if you do not share a public story.
A public profile can be created on both iOS and Android.
The steps are the same for both operating systems.
You can make your profile public in just a few steps in order to increase your visibility.
First Step: Click on Snapchat Profile Settings Open Snapchat and select your name or Bitmoji in the top left corner to access your profile settings.
Step 2: Choose Public Profile Once you are in your profile settings, scroll down until you see “Add to Spotlight”. Click the ellipse and then select “Create Public Profile” from the drop-down menu.
Step 3: Snapchat will now guide you through the process of creating your public profile.
Click the “Create” button on the screen once you have finished.
That’s all there is to it! Upon subscribing to your profile, users will be able to view the public stories that you have posted.
What Businesses Need to Know About Creating Public Snapchat Profiles
Businesses and organizations may also create a public profile. As a result, they are able to easily communicate with their customers and increase brand awareness. The public profile of individuals and the public profile of businesses share a number of similarities. A user will still be able to view saved stories and published Snapchat Lenses on businesses’ public profiles, for example.
However, business owners may also link their Spotify shops to their stories. Users of the app will be able to browse and purchase products directly from the application. Please follow the steps below in order to create a public profile account for your business. It is important to note that you must have a Snapchat Ads created business account in order to create a public business profile.
Step 1: Login to the Snapchat Ads Manager Please log into the Snapchat Ads Manager website using your username and password.
Step 2: Select the option “Public Profiles” In the menu bar, click “Public Profiles” from the list of options. You cannot create a public profile unless you are an Organization Admin.
During step three, you will be prompted to connect your business account or create a new one. Using “Connect to Business,” you can connect an existing business account.
Step 4: Creating a Snap public profile name and adding profile information You are able to create a user name for your Snapchat profile. Under the “Profile Details” section, you may also provide a profile icon, biography, company address, and e-mail address.
Step 5: Create your public profile After you have added your details, click the “Create Public Profile” button. Your Snapchat account will now be public.
Step 6: You should also add saved stories and AR lenses to your profile so that your customers can see your content as soon as you have made your profile public. The Snapchat application can be used to do this.
What you need to know about editing a Snapchat public profile (IOS & Android)
Creating a Snapchat public profile is only the first step. In order to benefit most from our public profile feature, we recommend that you add information and content to your profile. Your information and content can then be viewed by subscribers at any time.
The first step is to click “My Public Profile.” After creating your public Snapchat profile, you will be able to update and add information to your account. Go to your profile settings and click “My Public Profile.”
Step 2: Edit your profile information Now click “Edit your profile.” You can edit this information by adding a photo, a short bio, or anything else you wish to share with others.
Step 3: Add Stories If you wish to add past stories to your current profile, please click the “Stories” icon. Stories will remain on your profile for the duration of your account. You may also upload photos or videos directly from the camera roll on your device.
You can share your content with the rest of the world by learning how to make your Snapchat public. In addition to the unique features you will have access to, you will also have the opportunity to display your talent and expand your reach.